ppcPay per click advertising (PPC) is one of the biggest advancements in online marketing since the internet started. You can have your Google advertising (or Yahoo or Bing) showing on page one in a matter of hours. You have control over your budget, what search terms they show for (and even what they don’t), what your Google ads look like and where they show on the page.

We will set up, manage and make changes when necessary to your pay per click advertising campaign – our fees are very reasonable and depend on the size of your campaign, your monthly spend and what market you are in. Contact us by phone, email or the contact form on this page to get a bespoke quote to you.

If you’re not sure what they are, here’s an illustration showing where they show on the search engine pages

PPC pic2

What will ClickOnYou ppc agency do for you and your campaign? PPC is a quick and simple solution for advertising but it’s not so simple to get a worthwhile return on investment (ROI). Here are some of the important things that not everyone will get right – but we will :-

  • Keyword selection is critical. If your Google ads are showing for the wrong search terms (or not showing for the right ones) then your ROI will be poor. We have the tools and experience, coupled with your expertise in your industry, to select the money keywords.
  • Nearly as important is your selection of negative keywords. So if you only sell red shoes then you may consider using black, blue etc as negative keywords so that your ad will not show if someone searches for green shoes. This is not always the case because you may be confident of changing their mind if you can get them to your red shoe website!
  • Where do you want your ads to show? All over the UK? The Midlands? Or just within 20 miles of your business address? The reach of your pay per click advertising campaign is critical to keep your spend down and your customer base area right.
  • What’s your budget spend per month? It’s easy to get carried away and overspend on search terms that will not give you the required return. Conversely, you don’t want to underspend and miss out on potential money keywords.
  • Can you write compelling and eye catching adverts? It’s not as easy as it sounds when you can be competing with approximately 28 other results on the same page. You need an ad that will catch your potential customers eye – we will do that for you so that they Click On You
  • Monitoring return on investment to see which keywords are paying can be difficult and time consuming, especially if you are bidding on dozens or even hundreds of keywords. We have systems and software that make this easier and more efficient.
  • Are the bids on your keywords giving you the best ROI? We have sophisticated bid management software which ensures that they are.

Contact ClickOnYou today to get a customised PPC management quote for your online business – you will be impressed with the results.