SEO stands for search engine optimisation. Good SEO will enable your website to get “free” or “organic” or “natural” or “unpaid” (take your pick – they all mean the same thing!) traffic from the search engines. The ultimate aim is to get to the top of page 1 of Google, Yahoo and Bing – the 3 biggest search engines.
There are many techniques used to achieve this. Google has over 200 different factors it takes into account when deciding who gets that covetted top spot. It also issues very strict guidelines about what you can and can’t do. Get it wrong and you can receive a penalty and disappear from the search engines for a long time.
There is on page SEO and off page SEO.
On page SEO involves getting good content with the right keywords onto your site. Then it is necessary to get the more technical aspects of your website right – load speed, meta titles, meta descriptions, header tags, website architecture and internal linking.
Off page SEO is all about getting backlinks to your site from respected, trusted, relevant and authorative websites. This is the most difficult part of search engine optimisation to get right – and the easiest to get wrong and be penalised by Google.
Make sure the SEO agency you choose uses safe and powerful methods to get these links.
That is a very brief answer to what is SEO? Contact us or call us if you want more information.
Anyone who tells you they can guarantee top ranking results in a short timeframe may not be telling you the whole truth! Only Google knows what sites will rank on page 1 based on its 200+ ranking factors – which they regularly change and tweak (Penguin and Panda being the most famous).
What we can guarantee is that we will use the most up to date and natural methods to get top notch results – as we have always done, time after time.
What works well for one website in a particular market does not necessarily work in other markets. It depends on many factors – the age and quality of your website, the competitiveness of your niche and your current level of on page and off page search engine optimisation.
That is why we will give you a free website audit before giving you a price and plan which will be bespoke to you. Our prices start at under £200 per month so are very affordable.
No. We don’t believe in them. SEO is a medium to long term commitment but we believe that if you are happy with our performance, no contract is needed.
Some people think that their website will start to rank automatically once it has been designed, built and content added. Unfortunately, it is not that simple. There are millions of websites trying to get those first 10 places on Google and yours is just one of them. It’s a sad statistic that more than 90% of people who start a website realise this, and how difficult it is, and give up.
That’s where we can help you with our expertise at ranking websites – don’t become one of the 90%.
In a word – yes! There is pay per click (ppc) and product listing ads (PLA or Google Shopping). We have expertise in setting up your campaigns and managing them to ensure a maximum return on investment. We will also communicate with you to find out what your business goals are and that they are aligned to your campaigns.
Don’t forget that you can advertise on Bing and Yahoo too.