What we do
There are many elements to effectively getting more targetted and relevant traffic to your website. Here is a brief summary of the SEO techniques
and paid search methods we use:-
In simple terms, SEO (or search engine optimisation) is the process of getting more traffic from the natural or organic results in the search engines – not from the ads or picture ads on the page. There are two main aspects to this – on page SEO and off page SEO.
You may have heard of some of the techniques involved in both of these. Such things as link building, social media, keyword research, meta titles and content writing. If you want to be on page one of Google, there is no magic formula which works for every site. It depends on the level of competition, what the goals of your business are, who you are selling to and many other things.
Click on the tabs on this page to get a brief description of the elements involved in increasing traffic to your site and what we can do to help you. The main menu at the top of the page will give you more detail of how search engine optimisation can increase your sales and profit and what ClickOnYou can do to help you.
On page SEO (also known as on site SEO) is the first step to improving your rankings. This involves making sure that the technical aspects of your website are search engine friendly (and people friendly!). Things such as site load speed, website architecture and HTML titles, tags and descriptions. We will set these up for you so they are optimised for your business.
One of the most important things you need to consider is content production. Quality content is critical for both SEO and engaging your visitors.
At the core of quality content is keyword research. Knowing what and how many keywords to include in your content will ensure your website is found for the correct search terms – ones that will produce sales.
Here at ClickOnYou, our keyword research skills are second to none. We will help optimise your website with quality, targetted and well written content along with the other technical on page SEO requirements to get your website on that covetted page one.
Google uses more than 200 different signals from a website to decide where to rank it and it is continuously updating and changing these factors. This has made it difficult for unscrupulous Search Engine Optimisation providers to try to fool the search engines – only knowledgeable, ethical and hard working SEO agencies will succeed in the long term.
We use our extensive experience and knowledge of what off page SEO factors make a site rank high, and apply our highly successful techniques to your website. We do this in such a way that you do not get penalised for unnatural SEO which is a real risk (and a potentially devastating one!) if you use the wrong company to promote your website.
Still the most important thing is backlinks. These links need to be from trusted and authorative websites. The days of buying thousands of rubbish links to your site are thankfully long gone.
ClickOnYou will get these respected backlinks for you from a variety of sources – PR, directories, blog comments, guest posting, social media, blogging, article writing. This will build your own website authority and increase your rankings.
If you have received a manual or algorithmic penalty from Google, we can guide you through getting it removed.
We have the skills in keyword research and knowing how to use the many different settings in your campaign to make sure you get a good return on your investment.
Similarly, Product Listing Ads, also known as Google Shopping, can drive traffic to your website very quickly. These are the picture ads you see at the top of the search pages. The principles are similar to pay per click but it is possible to get a better return on investment if your campaign is set up efficiently.